Methodology

Methods, definitions & sources

The reference material behind the report — how the study was run, what the terms mean, and where the supporting data comes from.

  1. MethodologyHow the Wave 3 benchmark was designed, sampled, and fielded — and how to read the figures throughout the report.
  2. DefinitionsThe maturity model, segments, and AI concepts used throughout the report — defined in one place.
  3. Data sourcesWhere the numbers come from — the primary benchmark and the external studies cited alongside it.